Google has a long history of famous algorithm updates, search index changes and refreshes. After time to time google get have updates in their algorithm’s. These algorithm’s are beneficial for some industries and for some these put bad or negative effect. Throw this some websites got good rank and some website got rank down. The resign is that to go rank down if we use black in our website. Below are links to some of the most important resources for search marketers:
Google BERT Natural Language Processing Update
What is BERT? It is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers.
It was opened-sourced last year and written about in more detail on the Google AI blog. In short, BERT can help computers understand language a bit more like humans do.
When is BERT used? Google said BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results. It is also used for featured snippets, as described above.
In one example, Google said, with a search for “2019 brazil traveler to USA need a visa,” the word “to” and its relationship to the other words in query are important for understanding the meaning. Previously, Google wouldn’t understand the importance of this connection and would return results about U.S. citizens traveling to Brazil. “With BERT, Search is able to grasp this nuance and know that the very common word “to” actually matters a lot here, and we can provide a much more relevant result for this query,” Google explained.
Core Update September 2019
It is releasing the September 2019 core update. Core updates impact how Google ranks web sites and how Google determines what is the most relevant web page for a specific query.
Although it was quiet initially, we began to see impact a full day or two into the rollout, with some sites surging and others dropping across categories and countries. That shouldn’t shock anyone who follows core updates closely… I often explain that they can make the earth shake.
In this post, I’ll explain some interesting case studies I’ve worked on, including sites that increased and other sites that dropped. These are sites that I’ve helped after they reached out to me about negative impact during core updates, so I have a lot of knowledge about the sites overall, their history during previous core updates, the types of problems each site had across categories, how they chose to tackle those problems, the speed at which those changes rolled out, and more.
Beyond the cases of surges and drops, I’ll also cover the volatile health and medical niche (including alternative health), the impact to the ever-growing Discover feed, how technical problems could cause quality problems, and I’ll underscore the importance of employing a “kitchen sink” approach to remediation (where it’s important to surface ALL potential problems and fix them as quickly as you can).
I’ll explain why that makes a lot of sense given how Google’s core ranking algorithm works, which was reinforced by Google’s Gary Illyes at Pubcon last Thursday (when he brought up millions of “baby algorithms” working together).
Definitely grab a cup of coffee, or two, we’ve got a lot to cover.
Google’s Core Ranking Algorithm
Google’s core ranking algorithm is an interesting animal. Google has always explained that it’s taking many factors into account when evaluating sites. Gary Illyes just explained at Pubcon that Google’s core ranking algorithm is made up of millions of “baby algorithms” that work together to spit out a score. That makes complete sense given what I’ve seen in the field when helping companies that have been impacted.
Google begins rolling out June 2019 core update
Google has launched the June 2019 algorithm update, as it warned on Sunday.
What now? Check your web analytics and Search Console performance reports over the next week or so to see if your site was impacted at all from this algorithm update. If it was, there is little you can do to “fix” it as stated in our earlier story. In short, Google recommends you make your site better.
March 2019 Core Update
No more confusion: Google gives core update a name, and a structure
It appears Google heard about the confusion with the namings of the broad core algorithm update from March 12 and decided to clear things up. Google said on Twitter, “Our name for this update is March 2019 Core Update.”
Why did Google name it? Google doesn’t often give names to updates but in this case, Google said, “We think this helps avoid confusion; it tells you the type of update it was and when it happened.” So Google named it the March 2019 Core Update, which they think will help avoid confusion.
Can Google change names of updates? Yes, they can and they have done so in the past. The original name we had for the Panda update was actually the Farmer update. Google didn’t like the name Farmer update and renamed it to the Panda update, which was based on the lead engineers last name.
So yes, Google has renamed updates in the past and they’ve stuck.
Will it stick? Will the new name stick or will people still call it the Florida 2 update? It is hard to say but I suspect people will go with calling it what Google wants it to be called, the “March 2019 Core Update.”
Where can I learn more? Check out our original story on this update over here. Google has said there is “no fix” for Core updates. But we are collecting data in a survey to analyze the data and report back to you with our findings. Please take the survey to help us, help you.